Our Manifesto
At Fragrance World,the creation of fragrances is alchemy, a meeting of art and science,of tradition and revolution.
We believe in the infinite transformational possibilities of fragrance,We believe that scents magically transport us,ignite desire, inspire confidence,tug us into a perfect memory,take us back in time and transform moods, moments and people.
Our endeavour is to bring together,craftsmanship and innovation,the best of ingredients,the newest ideas and research to deliver our promise.We believe in honoring And celebrating the Spirit of every individual human.It’s where the evocative magic of scents meets endless inventiveness to pave way to a future where we spark delight.
Our Vision
We aspire to attain a position of industry leadership through our commitment to making a meaningful impact in the lives of every consumer. We want to tell our consumers stories, uplift their moods and evoke a multitude of emotions, touching a billion hearts across the world with our language of fragrances.
Our Mission
Perfumery defines us and we will redefine it by blending the finest craftsmanship, human insights and technology both internally and externally. As a centre for excellence, we will lead a cohesive and motivated team, discovering new ways to evoke emotions, share our passion and grow our business exponentially - with ethics, wisdom and compassion.
Founder's Philosophy
From the exemplary work and life ethics of our founder, Mr. Poland Moosa Haji a.k.a Moidu.P.V , we learn the true virtue of valuing and respecting every relationship, the fierce spirit of persevering in the face of obstacles and always raising the bar.
Value-driven
Delivering exceptional value through high quality products in the most cost-effective way
Trust
Building long-lasting, strong relationships through the two-way street called Trust
Transformation
Transforming the world of fragrance through skills, technology, hard work and passion
Our Values
The everlasting stregth of Fragrance World is built on the solid foundation of our 6 Core Values.
We work with heart, we love what we do.
PASSION
We find ideas everywhere, and are open to new ways of thinking.
VERSATILITY
We use technology internally and externally, to forge a path to leadership.
INNOVATION
We embrace a fearless mindset, we are first into the unknown.
LIONHEARTED
We push ourselves to better our best, never resting on our laurels.
EXCELLENCE
We are guided by our moral compass in every act big and small.
ETHICS
Our Values
The everlasting stregth of Fragrance World is built on the solid foundation of our 6 Core Values.
Our Journey so far
Under the shelter of Mr. Poland Moosa Haji a.k.a Moidu P.V. , the mighty founder, Fragrance World has built its unmatchable legacy through a meaningful journey of over 35 years.
Our Journey so far
Under the shelter of Mr. Poland Moosa Haji a.k.a Moidu P.V. , the mighty founder, Fragrance World has built its unmatchable legacy through a meaningful journey of over 35 years.
Contact Us
1988
Mr. Moosa started his own trading company Al Ghuroob, dealing in ready-made garments, perfumes, cosmetics & electronics.
2003
As perfumes started to become the key product in the business, he ventured out to form Fragrance World Trading that focussed only on manufacturing and trading of perfumes in the years to come.
2012
Fragrance world launched a young, vibrant, entry luxury brand with Niche energetic fragrances under the brand name French Avenue.
2023
Established presence across 125+ countries with 500+ unique products across 3 brands.
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Our Brands
Our Brands
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