“Work hard, stay honest, and build something that lasts.” — Poland Moosa Haji, Founder and Chairman of Fragrance World

Arriving in the UAE in 1977, he began with an unwavering sense of purpose. Drawn to the art of trade, he built his name in Deira’s bustling markets, guided by integrity, perseverance, and a gift for understanding people. His early travels across Eastern Europe in the late 1980s marked the start of his global outlook, earning him the affectionate name “Poland Moosa Haji.”

In 2004, his passion found its true expression with the creation of Fragrance World, a brand born from craftsmanship, quality, and the belief that luxury should be accessible to all. What began as a trading venture soon evolved into an international enterprise, exporting to more than 150+ countries and producing over 75 million units annually.

Today, under the leadership of his two sons as Co-CEOs, the Fragrance World legacy continues to grow, rooted in the same values of authenticity, innovation, and timeless elegance that have defined it from the very beginning.