Brand Inception

At French Avenue, we believe desire is the heartbeat of life. Inspired by his travels to Paris—the world capital of perfumery—our passionate founder collaborated with the finest perfumers to create exceptional fragrances. Captivated by the city's elegance and ambitious spirit, he realized Paris is a destination for dreamers and achievers worldwide. This inspired him to create French Avenue—a brand for those who desire. Started in 2014, the brand aims to bring the rich and luxurious essence of the perfume capital of the world, within the reach of every perfume lover through premium, value for money and niche fragrances. French Avenue embraces the complexity of human aspirations and desires and strives to be your companion on this journey—breathing life into your desires, igniting them, and inspiring you to pursue your dreams with passion.