We are Fragrance World. We make premium perfumery personal, relatable, and within reach.
Founded in 2004, Fragrance World began with a vision to create high-quality perfumes that deliver exceptional value and accessibility. What started as a trading venture quickly evolved into a global fragrance house built on craftsmanship, creativity, and trust. From its roots in Deira’s bustling markets to becoming a name recognized across continents, Fragrance World has remained committed to making luxury perfumery an experience for everyone. Today, with state-of-the-art production facilities and a presence in over 150 countries, the company continues to shape the future of fragrance through innovation and integrity.
Fragrance World was built on the vision and determination of its founder, Mr. Moidu P.V., affectionately known as Poland Moosa Haji.
From humble beginnings in Kerala to becoming a respected name in the global fragrance industry, his journey has always been guided by integrity, perseverance, and an unmatched ability to build meaningful relationships. Those connections became the foundation of Fragrance World’s growth, shaping a company that values people as deeply as progress. Today, his principles continue to inspire everything we do, driving a legacy of trust, innovation, and excellence that defines Fragrance World across more than 150 countries.
For Abdul Samad (Salam), business has always been more than a profession; it is a lifelong passion
Raised around his father’s entrepreneurial spirit, he grew up fascinated by how ideas turn into opportunity. Today, as Joint CEO of Fragrance World alongside his brother Mr. Safeer Moidu, Salam leads with the same passion, curiosity, and resilience that have defined the family legacy. He oversees the company’s global sales operations, shaping its structure and expanding its presence across new markets while introducing a premium line of fragrances to the portfolio. Guided by his belief that doing good is the foundation of a meaningful life, Salam brings both heart and strategy to everything he does. Away from work, his love for cricket and football keeps his competitive spirit alive, whether he’s on the field or cheering from the sidelines.
Creativity has always been at the heart of Safeer Moidu’s journey.
As Joint CEO of Fragrance World alongside his brother Mr. Abdul Samad (Salam), he channels that creative instinct into shaping new ideas, products, and possibilities for the brand. Inspired by his father’s vision, Safeer is driven by a desire to make Fragrance World the ultimate destination for every fragrance lover around the world. His travels fuel his imagination, and he is always observing, listening, and learning, never knowing when inspiration will strike. This natural curiosity has led to the creation of some of Fragrance World’s most admired perfumes. Guided by his belief that success comes from confronting challenges head-on, he approaches every project with passion, discipline, and an unwavering commitment to excellence.
our Beliefs
Vision
To democratize the world of fragrance by making the art of perfumery accessible to everyone, everywhere.
MISSION
To craft exceptional scents that rival the finest niche creations, using globally sourced ingredients and meticulous craftsmanship, offered at accessible price points that redefine everyday luxury.
values
Our values are rooted in innovation, excellence, ethics, and versatility, guiding every creation and decision at Fragrance World.
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